Graphic designer. North London. Lover of words.
As a designer, I’ve always been fascinated by words. The way they look, the emotions they stir. From poetry to typography. For me, design isn’t just about making things look good. It’s about telling the story. Everything must be considered and must have a reason.
While doing my Master’s in Graphic Design at the University of the Arts in London, I discovered my passion for concrete poetry, which beautifully combines words and typography.
From there I joined Pentagram, which gave me a thorough grounding in every stage of the design and production process. Collaborating with writers, photographers, illustrators and whoever else’s talents the job required. From first ideas through to the finished piece, delighting in every step of the design process. And I've applied this to my work as freelancer, working closely with my clients at every turn.
Over the years, I’ve greatly enjoyed designing brand identities, packaging, exhibition graphics, websites and books.
My clients include Laurence King Publishing, Dorchester Collection, BMW AG, SLH - The Small Luxury Hotels of the World, Cancer Research UK.