Graphic designer. North London. Lover of words.
Art director and graphic designer with 15 years experience in luxury, hospitality and publishing industries. Working across branding, print, book design, websites and packaging for global brands such as British Airways, Turkish Airlines, Formula 1, Dorchester Collection and Laurence King Publishing.
As a designer, I’ve always been fascinated by words. The way they look, the emotions they stir. From poetry to typography.
For me, design isn’t just about making things look good. It’s about telling the story. Everything must be considered and must have a reason.
While doing my Master’s in Graphic Design at the University of the Arts in London, I discovered my passion for concrete poetry, which beautifully combines words and typography.
From there I joined Pentagram, which gave me a thorough grounding in every stage of the design and production process. Collaborating with writers, photographers, illustrators and whoever else’s talents the job required, from first ideas through to the finished piece. I've applied this to my work as a freelancer, working closely with my clients at every turn.